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Press Release - Heineken launches new bottle label featuring the\


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Heineken launches new bottle label featuring the St. Maarten Heineken Regatta ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~= ~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~= ~~~~~

Simpson Bay, St. Maarten - January 20th, 2016 Heineken=C2=AE is launching a new packaging and label designed specifically= for the island of St. Maarten. The new front label will be found on its iconic 25cl green = bottle and commemorates their long standing involvement with St. Maarten's biggest= sailing and music event, the St. Maarten Heineken Regatta. The modern and progressi= ve design features the event's new logo which was launched in 2015. By the end of Jan= uary, almost every refreshing bottle of Heineken=C2=AE beer consumed on the isla= nd will be the new special edition St. Maarten Heineken Regatta bottle.

The new St. Maarten Heineken Regatta packaging is designed to express its '= local relevance' based on Heineken's key brand principles. "We are super excited= to be recognized by Heineken globally to have a special front label designed for = St. Maarten. I have only seen global events like the UEFA Champions League and the James= Bond movies commemorated in this way" says John Leone, Commercial Director at I= nternational Liquor & Tobacco Trading NV, official distributor of Heineken beer on St. M= aarten. He proudly adds, "The new design is progressive and iconic and will be clea= rly recognizable on the retailers' shelf". The new bottle design includes two immediately obvious features: the promin= ence=20 of the St. Maarten Heineken Regatta sail logo and the bold letters of "ST. = MAARTEN". The outer packaging is a handy 12-pack carton, featuring the St. Maarten He= ineken Regatta grid artwork and features local and international sailors and music= ians=20 enjoying the 2016 edition. To accompany the special edition bottles, International Liquors has also pr= oduced a special beer coaster to present the perfect serve for your ice-cold Heine= ken. "Packaging design is a vital element of a brand's overall experience. Desig= n generally is crucial for most products as it creates appeal for consumers. I believe = that=20 design is the premiumness of this era," says Mark van Itersen, Heineken=C2= =AE Global=20 Design & Concept Manager. "When it comes to packaging, the design is the mo= st tangible point of contact between a brand and consumers - they can literally feel it= . We=20 are quite proud of this new bottle label design, created together with the = international Heineken brand team and the St. Maarten regional team." An appreciation of design has always run through HEINEKEN. "Our founder, Ge= rard=20 Adriaan Heineken, chose to use a green bottle rather than the more typical = brown one, commonly used before 1900. That's a century-old example of brand desi= gn within HEINEKEN," says Mark. Sticking to their winning formula, the new St. Maarten Heineken Regatta bot= tle will contain Premium Heineken Pilsener beer, from Heineken's brewery in the Neth= erlands. The special edition St. Maarten Heineken Regatta bottle will be launched ac= ross=20 all outlets (bars, restaurants, supermarkets etc.) on the entire island, st= arting the end of January 2016. Quantities of the special St. Maarten packaging ar= e limited, so pick up this collector's item while supplies last! About Heineken The Heineken brand is sold in almost every country in the world, and distri= buted locally by International Liquor & Tobacco Trading N.V. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~= ~~~~~

St. Maarten Heineken Regatta For 36 years, the St. Maarten Heineken Regatta has showcased the top boats = and sailing-and has become equally famous for its world-class slate of parties and musical = entertainment-in the Caribbean. Now recognized by sailors around the planet as one of the sa= iling world's best regattas, each year the event lives up to its worthy motto: S= erious Fun. For full information on the St. Maarten Heineken Regatta, including results= , photos, videos, party and band information, and much, much more, visit www.heineken= regatta.com [http://r20.rs6.net/tn.jsp?f=3D0018pI-CfMeoED40x238HDUyHCvjovJiRHxT05qrEhET= Om0SrckfcmflOrQp91qBiZ_XLUpykIpW9-CYhmGg7uTCchNgZkLZR1sZcbpfVyWsyBYdwJwcx8G= fGfqbirjk7qRk2r21mA9mdldOSZ9PIZmZ-l34AmEuZji-e0ChE5GTctAGoITeoL60w=3D=3D&c= =3DUPzpGVT-xJINvvHwYPdD2YkPVFua-C4UaoEQ0FEA_rwNFjWHLwLr8A=3D=3D&ch=3Ds17BZ9= 9sttGS_fq6E17VlFEXsj5lczSHzQFqWxns3-hYs_AejlQzDw=3D=3D]. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~= ~~~~~

St. Maarten Heineken Regatta Office The Sint Maarten Yacht Club Welfare Road 90, Simpson Bay St. Maarten T: +1(721)544-2079 E: regatta@heinekenregatta.com [mailto:regatta@heinekenregatta.com] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~= ~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~= ~~~~~

Regatta shipping made possible by Interline Connections MIA Warehouse & Offices 4426 NW 74 AVE Miami, Florida 33166-8726 T: 1-305-499-9014 E: lily@interline-usa.com [mailto:lily@interline-usa.com] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~= ~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~= ~~~~~

Photo [http://r20.rs6.net/tn.jsp?f=3D0018pI-CfMeoED40x238HDUyHCvjovJiRHxT05= qrEhETOm0SrckfcmflBghpZxVysvvj9vd9e86cfpzl0cJdL0o9-09BqoFLh0BCzq9YeWpcYJiMu= sjIkDqMCmuqkugKf3j0KKJ4Ty-SwtqIEzqCQXXcksbAGfXeXE_n6MqEnTQsObwDUYlDFYPxteLP= qAvhxfBU5ibjsGWLCEz4sIM7M7z5EhZ16Iq0X18gOTwPOkmg9FlOBtfNJ9vNnqwCTO1kkZF&c= =3DUPzpGVT-xJINvvHwYPdD2YkPVFua-C4UaoEQ0FEA_rwNFjWHLwLr8A=3D=3D&ch=3Ds17BZ9= 9sttGS_fq6E17VlFEXsj5lczSHzQFqWxns3-hYs_AejlQzDw=3D=3D] Article [http://r20.rs6.net/tn.jsp?f=3D0018pI-CfMeoED40x238HDUyHCvjovJiRHxT= 05qrEhETOm0SrckfcmflBghpZxVysvvKbiBHbHJmhByEGCibUUSqxVohZfCvqCgbgZRvekboSu0= G6-m2c6JosiaWKJJIbT0wjwVTg7f_YKYEGsRFdKW5vd-zXe-EdAvMqE49SzVmPvgiyixrpEo0i5= s5a0l3YEKQ2ZuziajnSPkkIVRnQx6G8MfKC8NOA7YYQNnpd3ViLgUfj0jg8hGewFFOohx5mEBmV= cSYcOjlkygbtnnZvWXgmOD6Hy110Pz&c=3DUPzpGVT-xJINvvHwYPdD2YkPVFua-C4UaoEQ0FEA= _rwNFjWHLwLr8A=3D=3D&ch=3Ds17BZ99sttGS_fq6E17VlFEXsj5lczSHzQFqWxns3-hYs_Aej= lQzDw=3D=3D] Video [http://r20.rs6.net/tn.jsp?f=3D0018pI-CfMeoED40x238HDUyHCvjovJiRHxT05= qrEhETOm0SrckfcmflIwk1MlF-q1663SbuZxyS0tK2809E1g3XzW9DtL4aZLRnuI8jr_mgcabq2= VVoPfB6RO5cQKqUJgCqRmr98zF__vmQHkOa5CQ9CWVhS7WyLccaCe-5vns8yy4dHua6EW68Q=3D= =3D&c=3DUPzpGVT-xJINvvHwYPdD2YkPVFua-C4UaoEQ0FEA_rwNFjWHLwLr8A=3D=3D&ch=3Ds= 17BZ99sttGS_fq6E17VlFEXsj5lczSHzQFqWxns3-hYs_AejlQzDw=3D=3D] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~= ~~~~~

www.heinekenregatta.com [http://r20.rs6.net/tn.jsp?f=3D0018pI-CfMeoED40x238= HDUyHCvjovJiRHxT05qrEhETOm0SrckfcmflOrQp91qBiZ_XLUpykIpW9-CYhmGg7uTCchNgZkL= ZR1sZcbpfVyWsyBYdwJwcx8GfGfqbirjk7qRk2r21mA9mdldOSZ9PIZmZ-l34AmEuZji-e0ChE5= GTctAGoITeoL60w=3D=3D&c=3DUPzpGVT-xJINvvHwYPdD2YkPVFua-C4UaoEQ0FEA_rwNFjWHL= wLr8A=3D=3D&ch=3Ds17BZ99sttGS_fq6E17VlFEXsj5lczSHzQFqWxns3-hYs_AejlQzDw=3D= =3D] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~= ~~~~~

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St. Maarten Heineken Regatta | Welfare Road 90 | Simpson Bay, St Maarten | = 00000 | Netherlands Antilles ------=_Part_208802888_599975315.1453906997842

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