The Tackle Company of the New Millennium

Starting as so many companies do as a spin off, in 1987 Okuma had humble beginnings as an OEM manufacturer. The founders came with decades of fishing tackle manufacturing experience, and although small, Okuma has always been a different kind of company.

Under the leadership of the president and owner Charles Chang, the company has had a vision and a focus. In the last fifteen years this vision has gained in its intensity. Today Okuma is a driven company with and extremely diverse, loyal and motivated group of employees, agents, and customers. All of whom recognize something special happening here.

The Okuma focus is a pure and total dedication to development, raising the standards of what we can produce and what is expected, with an eye always to value. Destined to be one of the premier tackle companies in the new millennium, Okuma does not look for inspiration from other manufacturers, instead we find inspiration in fishermen. From the weekend warrior to tournament pros, we are committed to your needs. This dedication has seen both our factories pass the rigorous international manufacturing standards of quality control and organization, ISO 9001 for production in 1996 and the coveted ISO 9002 for research and development, in the spring of 1999.

We have established a network of Okuma agents around the world. More than a sales channel, these agents are an integral part of Okuma, part of our family. As a manufacturer, we have a unique relationship with the field. We are constantly in and around fishing tackle all over the globe, listening, learning and fishing. We recognize key elements missing in the field and strive to develop them. We see a world of fisherman, who want quality, reliability and the latest technology at a price they can afford. With an industry heading in a direction where reel technology is catapulting simple reels into the zone of weekly paychecks, Okuma understands the importance of value.